Photo of woman showing man business workflow improvements on dry erase board.

What's Next Seminar Series: Scaling Sales and Marketing

What's Next Seminar Series
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In celebration of Small Business Month, Mecklenburg County’s Office of Economic Development is hosting the What’s Next Seminar Series, facilitated by Johnson C. Smith University.

This six-series program is designed to help existing businesses reach the next stage of growth. If you have customers, revenue, and a desire to grow, this is what’s next. Attend individual sessions or earn a certificate of completion for attending the entire series.

Register for the seminar series on Eventbrite. All sessions are virtual and held from 6-8 p.m.

May 7: "Scaling Sales and Marketing" with Dr. J.D. Selby-Lucas
Learn how to align your sales and marketing efforts, and get tips for creating go-to strategies to help scale your business.

May 9: "Planning for Growth" with Tip Jones
Identify actionable steps to help your business achieve scalability.

May 14: "Scaling Operations: Linking Strategy to Execution" with LuAnn Barry
Define all the components of your business and learn the importance of developing infrastructure, systems, and processes.

May 16: "Funding for Growth" with Dr. Ed Haynes
Discover how to monitor, measure and interpret the health of your business using your financial dashboard, while learning ways to fund organizational growth.

May 23 "Hiring for the Long Haul" with Dr. LaShana Wiggs
Identify hiring needs, create job descriptions, match the right people to the right positions, and make sure they fit with your existing team and culture.

May 26: "Tales of Growth" with Dr. Eduardo Haynes
Learn lessons from entrepreneurs on how they shifted from working in the business to working on the business.